Thursday, February 19, 2009

About Maruti Car





This will cover the entire period from the inception of Maruti, its policy during the 90s to fight back competitors, Its policy today to fight back, launch of new cars, some interesting facts like Maruti has largest number of dealer network, it started in collaboration with Suzuki then the equation changed and today it has larger share than Suzuki and anything that you think can interest any one who is reading about Maruti page.

In 1980s Maruti Udyog Limited was conceived under the provisions of the Indian Companies Act, 1956 as a joint venture of Suzuki Motor Corporation of Japan. This vision could be inspired from the idea of provision of better mode of personal transportation to Indian public. The early 1980s Indian road scene witnessed scooters, rickshaws, Fiat Padmini and Hindustan Ambassador plying on Indian roads.
Opting for a vehicle implied booking and waiting, for some number of years to finally able to own and ride a vehicle. The scene of automobile manufacturing and better transportation option was slow and drab.

On the overall, the main goal of Maruti Suzuki India is to provide the Indian population with compact, light weight, fuel efficient and low maintenance cars which are apt and suitable for best driving experience on Indian road conditions and weather situations as well.

Since commencement of its operations in India, Maruti Suzuki has gone way ahead in providing almost 7.5 million vehicles in India....Today it is capable of selling 500,000 cars in India's domestic market. The export scene state almost 500,000 cars exported globally and while annually it can export 30,000 cars.

Various multinational car companies are also selling diverse models of cars in India. You will find all types of cars in India. As some people are competing to grab the latest model, the used car market is also growing at a parallel speed. Even big car companies themselves are now buying used cars and reselling them. Another notable development in the automobile industry is the rising popularity of the rental cars in India. This is mainly due to the influx of population from smaller towns to the big cities and expansion of the business community. Car rental agencies have also emerged in large numbers to target the car crazy generation.

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